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Poster Terminology
What is a Teaser Poster?
* A Teaser poster is a poster that is
issued months before the movie is released, sometimes up to one year before.
Quite often containing very little, such as single pictures or single words,
these posters are issued to generate initial hype & interest in the movie.
Examples (from your left to right):
- Die Another Day (2002) US One Sheet Teaser
- Quantum of Solace US One Sheet Teaser
What is an Advance
Poster?
* An Advance poster is a poster that is
issued usually 2-4 months before the release of a movie.
They are often
almost identical to the regular poster, with only an extra line added, such as
"Coming Soon" or "This Summer".
Example:
- For Your Eyes Only US One Sheet
Advance
Notice on the close up photo (on your
right) the words "Coming This Summer".
What is a Regular
Poster?
* A Regular poster is the main poster
used in the promotion of a movie.
It contains the final artwork and design.
Examples (from your left to right):
- For Your
Eyes Only US One Sheet (notice the difference between this poster and the
Advance poster above)
- Die Another Day (2002) US One Sheet
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