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Poster Terminology
Welcome To The
Poster Terminology Guide!
We hope the following information will
help answer some, or all, of your questions on the language of movie posters.
For definitions of poster sizes
and for answers to questions, such as 'What Is A One Sheet?', please see
our Poster Sizes section.
So, lets make a start!
What Is An Original
Movie Poster?
* An original movie poster is a poster
that was released for display in cinemas by one of the following; the studio
producing the movie; or an authorised printer; or the National Screen Service
(NSS).
What Is A Studio
Issue Movie Poster & What Is An NSS Issue Movie Poster?
* A studio issue movie poster is a
poster that was produced directly by the movie studio, with no involvement from
the NSS.
* The National Screen Service (NSS)
produce and distribute promotional material for use before and during a movies
release. This was the standard for almost all movies up until the mid 1980's.
Nowadays, however, the NSS is not used by movie studios so much.
* The NSS also created a coding system
for movie posters they distributed. For each movie that passed through them a
different code was assigned. Once a code was assigned to a specific movie, that
code was printed on every poster that the NSS handled.
For example, the Bond movie "Dr. No" was assigned the code '62-410'.
This code can be broken down as;
'62' (the year the movie was
released) and '410' (the 410th movie poster to be distributed by the NSS that
year).
Style A, Style B,
Style C - What Does This mean?
* Studios usually issue more than
one poster for each movie and the way they differentiate between the posters is
by calling them "Style A", "Style B" and so on and so forth.
Examples (from your left to right):
- You Only Live Twice US One Sheet (Style A)
- You Only Live Twice US One Sheet (Style B)
- You Only Live Twice US One
Sheet (Style C)
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